We all know the employee experience starts with the very first interaction someone has with your company. And if you don’t get it right...you could be starting off on the wrong foot or missing out on top talent without even knowing it. When you invest in the right tools (and people) to build your employer brand, the best candidates will come to you.
Build the Right Employer Brand
When people think about your company, what comes to mind? Building a positive employer brand gives your team extra oomph when it comes to attracting and retaining employees, and even bringing on new customers.
Getting new team members up and running can be cumbersome. But don’t limit onboarding to just formal handshakes, security training, benefit elections, and more. Cultural onboarding is an important part of helping your employees feel connected.
Emphasize Cultural Onboarding
From learning to navigate the organization to understanding company values and even taking personality tests, cultural onboarding is an essential part of making your employee’s experience a great one.
It’s no secret that a highly engaged workforce produces a more profitable business. And while gathering data about sentiment and engagement is important, it’s only half the battle. To really move the engagement needle, introduce a multi-faceted approach to help your employees feel connected, recognized, and listened to.
Implement Recognition & Rewards
Everyone wants to be appreciated. Consider a workplace where rewards and recognition are genuine and shared with the team. Highlighting your people for their hard work will produce dividends for both the business and your employees.
One of the greatest benefits you can offer is a workplace where employees can learn, progress, and become better in every way. Make it a priority to create a culture where development is not just allowed but encouraged and expected. In return, you’ll see employees that are more qualified for their job, eager to exceed expectations, and loyal to your organization.
Help Managers Become Mentors
Managers transform into leaders when they become more intentional about creating genuine relationships with employees. That sounds hard... but it doesn't have to be. With the right prompts and processes in place, you can train your manager to be great.
No employee experience is complete without a meaningful path for growth. Whether that means within your organization or outside of it, your team members should have the opportunity to progress in their careers. And, when you give them the chance they need, you’ll forever be known as the company that helped them get there.
Understand Career Objectives
Before you can help your employees progress, you’ve got to understand where they want to go. Creating career objectives is a crucial part of understanding and personalizing every employee’s experience.
Even when your employees are preparing to leave, it’s still important that their experience is great through the very end. Changing your offboarding experience to focus on people and celebrating their contributions rather than just collecting assets and cutting ties is a great way to maintain a positive employer reputation.
Create Customizable Exit Surveys
You’re probably already doing exit surveys...but if you’re not, you’re missing out on essential data that can help prevent other turnover and improve eNPS across the board. And when you customize exit surveys to your company's needs, that data is even better.
Even when your employees have left and their time with you has ended, their interactions with your company should be considered part of their experience. Maintain positive relationships with previous employees and encourage continued relationships, and in return, you’ll probably see more talent and client referrals and an even stronger reputation you can use to attract new candidates.
Increase Employee Referrals
When your previous employees had a great experience with your company, the more likely they are to refer people to work for you, and can even refer business to your organization. Be the kind of place where even ex-employees love you.