April 14, 2022
Newsflash — customers aren’t the only brand ambassadors affecting your business! Maybe this was true in the distant past, but in today’s world of Glassdoor and Ziprecruiter, it’s the employee — not necessarily the client — who rules the roost.
The net promoter score (NPS) was the first theory to touch on this issue, often used to measure engagement from an external stakeholder audience. However, it wasn’t quite enough to measure any internal audiences. Enter the eNPS (employee net promoter score), offering an inside look at the real engagement of your employees. It might not be all chocolates and roses, but by digging into the cold, hard numbers, your business can start optimizing its internal culture to create a winning brand that everyone loves. Yes, please!
Is eNPS really worth the trouble, and can it be measured and improved without the help of data experts? You bet your bottom dollar! Let’s take a gander through the wild and wonderful world of eNPS.
Understanding the goals, opinions, and feelings of your customers is a great way to benchmark your business. In the same way, keeping an eye on the expectations and attitudes of employees is absolutely essential to the survival of your brand. It’s not just about the money; it’s about helping people fall in love with your company over and over again!
Apart from being easy to use, eNPS makes enormous impacts on virtually any industry.
At the end of the day, it just doesn’t make sense to ignore your eNPS. It’s simple to calculate, easy to understand, and downright incredible when correctly applied to employee pain points. If you’re ready to take your brand to the next level, introducing eNPS is definitely for you.
Remember the good ol’ fashioned NPS score? Many of those principles can be translated to internal surveys like the eNPS. This includes the numbering scale of 1 - 10, which ranks employee brand loyalty from lowest to highest.
As you can tell, understanding and measuring employee wellbeing at work is a pretty big deal. The more employees lean toward a 9 or 10, the better your company will be perceived. If you fall into the 1-8 category? You might have some work to do.
Here’s how to measure eNPS at your institution:
eNPS = Percent Of Promoters – Percent Of Detractors
The higher the percentage, the higher your employee loyalty will be. And how do you get these percentages, you ask? With surveys (more on that later)!
Follow along with these easy steps to improve employee wellbeing in the workplace:
The eNPS is like a tray of brownies — the more batter you put in, the better the brownies come out (or something like that). Focus on your employees, and in turn, they’ll pour time and talent back into you.
eNPS might sound overwhelming at first, but it doesn’t have to be this way. Let’s introduce you to the Listen platform, Motivosity’s pride and joy for surveying, tracking, and following up with employees.
Curious about what the Listen platform might look like for you? Schedule a demo to see how it works!