Here's what we found when we dug into the data from the first wave of Login Streaks customers.
The data makes a strong case for streaks, and the impact it will have on employee engagement in your programs.
We shipped Login Streaks without much fanfare. We turned it on for a handful of customers and watched what happened.
What happened was worth writing about.
We analyzed 60 days of before-and-after data across eight customers. The median lift in logins per active user was 26%. Several customers saw 50%, 76%, even 112% more login activity after streaks were enabled. And across almost every account, feed engagement moved in lockstep; people weren’t just opening the app to check a number. They were posting, commenting, liking, and connecting more.
That’s the part that matters. Logins are a leading indicator, not the goal. More logins means more recognition, more visibility, more of those small moments of appreciation that add up to a culture people can actually feel.
One of the things we watched closely was whether the login lift was just a novelty effect: a spike that fades once the newness wears off. The pattern we saw was different.
At one company, the 60-day window before streaks included nine days with zero login activity. After streaks were enabled, that dropped to zero. Not a single day without logins. Employees were logging in on weekends to keep their streaks alive.
That’s habit formation,: not engagement manufactured by a notification or an incentive program, but actual behavioral change—the kind that sticks.
The feed at that same company went from zero peer-to-peer appreciations before streaks to 52 in the post-window, with 11 distinct contributors. Recognition wasn’t happening at all, then it was. That’s what consistent daily engagement unlocks.
Not every customer saw the same lift.
Customers who came in with moderate baseline engagement, around 7 to 11 logins per user in the 60 days before streaks, saw the biggest gains—often 26% to 54%.
Customers who were already highly active saw smaller lifts, though still positive ones.
This tells you something useful about where streaks have the most impact. If your team has decent adoption but inconsistent daily activity, streaks are likely to change that pattern. If you’re already at near-full engagement, the impact is incremental, but it still provides a floor. Engaged users stay engaged, and the data shows it.
Two customers in our dataset showed patterns that went well beyond what streaks alone could explain. One company went from 63% platform activation to 94% over the same 60-day window, with a large jump in active users and recognition activity.
Both of those customers appear to have paired their streak rollout with a broader internal communication push: a kickoff message to employees, manager-led announcements, some intentional noise about the feature launching.
When streaks launched alongside that kind of communication, the results were roughly double what streaks alone produced. The feature creates a daily pull. A strong launch creates the initial momentum. Together they compound.
Daily habits are one of the most reliable predictors of culture health. Engagement that happens occasionally—when someone remembers or when a reward is dangled—doesn’t build the kind of culture that retains people. Engagement that’s woven into the daily rhythm does.
Login Streaks are live for customers now. Additional streaks are coming soon. You can start reaping the benefits and create a more engaged, grateful, and connected workforce today by leveraging Login Streaks.
